Yes! In today's shopping climate, consumers more than ever are turning to the Internet to either make an online purchase, or to locate a physical store near them to find what they need. About 97% of customers use the Internet to find local businesses and 60% of them trust online reviews as much as a friend's recommendation.
While reviews are not the only thing consumers look at, they are increasingly more important. Customers will quite easily choose a business that has good reviews, and are equally as likely to avoid a business that has either bad reviews or few reviews.