How important is a 4- or 5-star rating online?

From a study done  on the top 100 listings in several categories in 10 of the largest cities in the USA, the results showed that having an overall star rating of less than 4.0 greatly affected a business' chances of ranking higher on Google. 

And a whopping 90% of businesses that ranked in the top 100 spots of Google had a star rating between 4.3 and 4.7. Nearly 70% of the top 100 listings had a star rating of 4.5 - 4.7.

It is not only important, but essential that pretty much ANY company wanting more customers must implement some type of reviews system, otherwise, they will start to see their review-getting-competitors getting all the customers. 


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